Edinburgh Dungeons

est.94 🤝 Merlin Entertainment

Back in January, Est.94 Productions had the chance to work on our first full creative content shoot for the Edinburgh Dungeons, with a focus on TikTok! 👻

We’re definitely happy with how things turned out and even happier that our client was too.

So, here’s how it went down: 🥁

🏆 2 pieces of content hit over 250K views (currently the top 2 performing videos on the channel!)

👀 Total views across all videos: 662,796

❤️ Total engagements: 43,081

🥳 Average engagement rate: 6.5%

🤳 New Followers: 2,000

There’s definitely a lot to celebrate, but also a ton of things we learned. All in all, we’re a pretty happy creative team.

Ideation & Directing - Kayed Mohamed - Mason
Videography & Editing - Luke

Copywriting - Fiona