SMARTY wanted to showcase itself as the flexible mobile network. I supported copy on the campaign with OOH ads, instant ad placements, social copy and even a bus stop...

Assisted with script copy for SMARTY's Virgin Radio Find my Phone segment with Ricky Wilson.

Created an in-depth board reporting template for CISOs. It required a deep understanding of the target audience and close work with external CISOs to create a toolkit that was genuinely helpful.

Wrote the instant ads for SMARTY's flexibility campaign.

What made Hack The Box different? Was the question I was tasked with answering. I pitched this buyer's guide to CISOs, red teams, and more.

As Primark's first ever copywriter, I created category and product copy, owning skincare and creating inspo articles for shoppers.

Cybersecurity is no longer a 'nice to have'. This whitepaper teaches CISOs and business leaders how to build a strong security posture from the ground up.

Wrote a blog for Hack The Box on cybersecurity trends. I worked with internal and external SMEs to make the piece valuable and timely.